HBA Global has expanded its presence in social networking by establishing communities and fan pages on Twitter, LinkedIn and Facebook. HBA Global Expo & Conference is the largest product development event for the cosmetic, fragrance, personal care and wellness industries. It will take place September 28-30, 2010, at the Javits Convention Center in New York.

Through Twitter, HBA (@hba_events) will tweet about new products and exhibitors at the event as well as provide real-time information and content updates on the educational program, speakers, and offer special discounts to followers. Follow the event at twitter.com/hba_events.

The HBA LinkedIn group (HBA Global Beauty Event) is an active community where industry professionals can discuss topics of interests, ask for peer advice and share relevant articles and news. In addition, the HBA LinkedIn community will offer members discounts and timely show updates. Providing a bridge to the event, the HBA online LindkedIn group has already discussed ways to find new vendors, how to source new ingredients, where to find new materials and overall creates an environment that allows its peers to interact with each other. The group can be found at www.linkedin.com/groups?about=&gid=1856844.

Friends of HBA on Facebook (HBA Global Expo and Conference) will receive pertinent information on event activities throughout the year. It will also provide a discussion forum for like-minded beauty enthusiasts. Photos from industry networking events, HBA speakers, experts and suppliers, will also be posted as well as sneak peeks to HBA special events and discounts. Become a fan at www.facebook.com/pages/HBA-Global-Expo-and-Conference/309356259815.

“By engaging in social media activities, HBA will be able to connect and communicate with the beauty and personal care community throughout the year and build excitement for HBA Global Expo & Conference in September,” says Jill Birkett, brand director, beauty & wellness. “Additionally, we’ll be able to amplify our programs, speakers and special events that will help attendees have a more meaningful experience at HBA and encourage networking and the exchange of information amongst friends, group members and followers.“

HBA also has an Honest Beauty blog, written by Mary Palmieri, who every month features an up-and-coming beauty product that has unique attributes and efficacy as well as a compelling background story. Companies interested in submitting their products for review by the Honest Beauty blog can contact Mary Palmieri at [email protected] or by calling 212-600-3033. The blog can be found at www.hbaexpo.com/blog.